案例標題 ： 溫蒂漢堡餐廳於莫斯科的數位菜單應用
案例類別 ： 零售
發佈時間 ： 2017-05-17
附件下載 ：
案例內容 :
實績案例名稱：
溫蒂漢堡餐廳於莫斯科的數位菜單應用
Wendy's Quick Service Restaurant
實績案例簡介：
溫蒂漢堡餐廳於莫斯科的應用展現出效能以及可靠性
”溫蒂的核心價值 - 品質就是我們的食譜”是溫蒂一個永續性的員工及分店的經營方針。這同時也是在選擇店面的設計和解決方案時的方針。”- Wenrus餐飲集團(溫蒂)行銷經理Tatyana Meksicheva
溫蒂漢堡餐廳建制數位菜單系統目的:
-具有成功紀錄的可靠解決方案
-可輕易控制以及管理每家餐廳的內容
-具有吸引人的設計可以提升產品識別度
內容必須是容易按溫蒂的需求來播放，因此溫蒂可以輕易的控制隨時改變菜單，可以依據年度的活動，甚至一天的時間而改變。他們可控制價格、廣告和產品，從單一位置顯示，亦可以輕鬆地更新在俄羅斯各地之單一或是全部餐廳顯示的資訊。
Wendy’s is an international fast food chain restaurant with over 6,600 restaurants worldwide, with its main establishments across the US. In 2011 Wendy’s celebrated the opening of its flagship restaurant located in Moscow’s historic Arbat District. To enhance and coordinate their promotions, Wendy’s decided to implement digital menu boards throughout their chain with the help of AOPEN.
Wendy's has now chosen to implement digital menuboards throughout their QSR chain.
Key Benefits
A reliable solution with a proven track record
Easy control and content management for all QSR
Attractive design to promote the brand identity
實施單位：設備提供商: AOPEN
終端使用者：Wendy's Quick Service Restaurant
困難與挑戰：
該公司願意使用全新的技術，來管理數位菜單螢幕上的內容。他們需要一個系統，在適當的地點和合適的時間顯示信息，並可從一個單一點控制，提供整體且易於控制及管理的內容顯示，並讓每部顯示器展現不同之內容。
The company was willing to use innovative technologies managing contents on digital menu screens. They needed a system that would allow them to display information at the right place and the right time, controlled from a single point of contact in order to have overall and easy control to manage the content on the displays, with the possibility to run different content per display. According to Tatyana Meksicheva, Marketing Director at Wenrus Restaurant Group, “We believe we should create friendly and attractive environments for our customers. Quality and innovation are the key elements for us to maintain the Wendy’s brand identity and serve our customers in a better way.”
方案內容，實施特點與優勢：
每個溫蒂餐廳有5至6台 LG 4225CCBA 42吋顯示器和三台AOPEN的數位引擎DE7000媒體播放器，包含Dismart自己的軟體和內容管理系統用來顯示溫蒂的制式菜單，並做為每一地區之每日播放宣傳影片與特殊優惠之用。Dismart選擇最好品質和功能的硬體，依客戶的意願執行。溫蒂的需求是可以從單一位置來控制在俄羅斯各地的餐廳所有知內容管理系統。Dismart經理Denis Savelyev表示“在決策過程中硬體的可靠性和耐用性起了關鍵作用，因此Dismart選擇使用能全年無休的操作系統。”
AOPEN的數位引擎DE7000是一台可靠且強大的媒體播放器，專為全年24小時無休止運作而設計。為了讓餐廳空間得以有效利用，因此採用不占空間的整體解決方案。數位引擎特性即為外形小巧，可以使用於電視牆和並且與顯示器背後之間只需一點空間即可隱匿的安裝。綜合數位引擎獨特之處有：體積小、功能非常強大，全年24小時運作的可靠性。因為它的半工業電腦設計讓其可以完美的整合在不同的環境，例如可安裝在溫蒂的廚房中。
Each Wendy’s restaurant has five to six LG4225CCBA 42” displays and three AOPEN Digital Engine DE7000 media players including Dismart’s own software and content management system showing Wendy’s custom-made menu for every region, special offers of the day and promotional movies. Dismart has chosen the hardware that offered the best quality and functionality, keeping in mind the wishes of the customer. Wendy’s needed a system that could be managed from a single location to control all the content in the different restaurants across Russia. “Reliability and durability of the hardware played a key role in the decision making process, therefore Dismart chose to use only the best for 24/7 continious operation”, according to Denis Savelyev, Director at Dismart.
The AOPEN Digital Engine DE7000 is a reliable and powerful media player, designed for 24/7 operation time. The restaurant space is used effectively, therefore there is only limited space for the total solution. The Digital Engine has a standard unique Small Form Factor and can be hidden behind the display using no extra space between the wall and display. The Digital Engine is unique for its total package: small in size, extremely powerful and 24/7 reliability. Because of the semi-industrial design it is perfect for integration in different environments, like at Wendy’s in the kitchen for instance.
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http://www.aopen.com/taiwan/wendy-qsr
http://www.aopen.com/us/wendys-quick-service-restaurants
聯絡人資料：Amy Huang, amyhuang@aopen.com, +886-2-77101195
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